March 31, 2027. That is the date from which Brazilian banks will need a client's prior, specific and unambiguous authorization to make any active credit offer to people in a situation of financial vulnerability. In practice, for someone already sinking in debt, the phone call or the app notification pushing a new loan will only arrive if the person has said yes beforehand.
The rule was approved on Friday (23) by Brazil's Central Bank and is part of a package of three resolutions aimed at curbing over-indebtedness, according to a report by G1 based on the norms published by the regulator. The bank's stated goal is to give consumers "more protection and information" and to reduce situations that favor excessive debt.
Even with authorization, offers to these clients are limited to operations that improve their financial situation. Debt renegotiation, credit portability (moving a loan to another bank with lower rates) and switching to cheaper products are allowed. New money is not.
Explained: an active offer is when the bank goes after the client, by phone, message or in-app ad, instead of waiting to be sought out. The rule does not stop anyone from shopping for and contracting credit on their own. It only blocks the institution from pursuing people the Central Bank classifies as more vulnerable.
For all consumers, vulnerable or not, banks will have to provide a clear mechanism to block credit advertising and active offers.
Panel will gather all debts in one place
Another resolution creates the Consolidated Debt Panel, to be available from July 1, 2027. The tool works like a single end-of-month statement: it shows the client's total debt and how much of the income is already committed to installments. At first it will only gather operations from the client's own bank; later it will pull data from the Credit Information System (SCR), run by the Central Bank, and from Open Finance, Brazil's system for sharing financial data between institutions with the customer's consent.
Before any new contract, the bank must present credit cost simulations, explain the impact on the household budget and issue alerts in higher-risk situations.
Credit on Pix changes too
From July 1, 2027, offering credit at the moment a user starts a Pix (Brazil's instant payment system) will require prior and specific consent. There will be a minimum interval of 24 hours between enabling the service and the first offer: a full day to sleep on it and think twice before accepting borrowed money in the middle of a transfer. Banks must also provide simulators and spaces to consult contracted operations.
The norm includes restrictions on some credit modalities linked to Pix and rules for refunds tied to those operations. The Central Bank stresses that the money will still be received instantly and in full by the recipient. The three resolutions were published on Friday, with the information reported by G1.